8 Reasons to Hire a Freelance Copywriter Today
- Marla Brannan
- Oct 4, 2019
- 2 min read
Are you struggling to create content for your website or boost your bottom line with lead- or sales- generating landing pages, ebooks, newsletters, emails and autoresponders?
Are you wondering if the lack of cohesive messaging or frequent content addition is negatively impacting your success?
Here are 8 excellent reasons to hire a copywriter today!
Copywriters can dig all the way to China for information on your particular field, because they have the time and skills for research. More importantly, they can unearth information on your competitors. How are they messaging your service or product? Is it working for them? What are their sales numbers? How can you be different?
After researching, a copywriter can create messaging that is totally unique to you as well as compelling. Because you now have a cohesive message, that can be proliferated across all your platforms, whether on your website or social media accounts or through direct mail and emails.
Your business is your baby. A copywriter can create unique content because he or she can see the forest for the trees. They will bring new light and perspectives on not just your service and product, but on a way to position yourself in the market that beats out the competition.
A copywriter will save you both time and money so you can concentrate on building your business and watching the bottom line. It’s not just about the digging to China. It’s also about foregoing the expense of an in house copywriter. Freelancers will always be cost-effective compared to full-time employees, because they can create a blog post for example within an hour of your new idea for $100.
You know your business, and by the time they’ve conducted research your freelance copywriter should know it as well if not better than you do. BUT, the difference is that a professional copywriter is also an expert on how to write winning copy. They can help position you in the market simply because they know the ins and outs of what words to use in what order to use them.
Since they know about content creation, a freelance copywriter can keep your readers, clients and customers coming back for more. This helps your business through increased clicks, visits, free ebooks. Every time you increase interaction you up the probability of increasing your bottom line.
Copywriters also boost visits to your website, as well as organic placement on search engines, because they have the time to write blog posts and other content frequently. The more the better when it comes to new to new content.
Another way a freelance copywriter can increase your bottom line is with web or even snail mail direct sales. Compelling web sales pages and landing pages, lead generating emails and autoresponders--these are targeted ways to generate sales directly. No need for months of blog or newsletter and ebook reading. Just immediate sales.
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